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MobileMuster Annual Report 2007 - 08 including KPMG Assurance Statement (Nov 2008)
Mobile Phone Industry Statement of Commitment to Mobile Phone Recycling (Nov 2008)
SUMMARY OF KEY PERFORMANCE INDICATORS - 2007- 08
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Key Performance Indicators
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2008/09
Target
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2007/08
Actual
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2006/07
Actual
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2005/06
Actual
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Collections
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Mobile Phone Collections (tonnes)
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130
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97*ü
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78
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42
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Annual Collection Rate, Discarded Phones
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24%
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18.9% ü
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18%
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15%
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Annual Collection Rate, Net imports
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7.7%
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5.5% ü
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5.3%
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3%
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Estimated Number Handsets & Batteries
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1,048,000
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755,196
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576,640
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391,074
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Reported Shipments
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9.5 M
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9.77 M
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8.63 M
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8.41 M
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Exports
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1.03 M
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1.05 M
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1.24 M
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1.18 M
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Net Imports (units)
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8.47 M
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8.87 M
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7.39 M
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7.23 M
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Net Imports (estimated tonnes)
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1,695
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1,775
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1,478
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1,446
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Recycling
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Diversion from Landfill
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> 90%
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> 90% ü
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> 90%
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> 90%
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Recycling Rate (estimated material recovered)
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> 75%
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> 75%
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> 75%
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> 75%
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Consumer Behaviour
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Personal Storage Rate
(% users with 2 or more handsets at home)
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29%
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32% ü
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36%
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38%
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Disposal to Landfill Rate
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< 2%
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4% ü
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5%
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9%
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Awareness of Mobile Phone Recycling
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> 80%
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75% ü
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69%
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46%
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Industry Participation
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Manufacturers
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> 90%
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85% ü
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> 90%
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> 90%
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Mobile Network Carriers
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> 95%
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> 95%# ü
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> 95%
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> 95%
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* The collection result for FY 07/08 does not include approximately 9 tonnes of mobiles received during the period 1/7/07 to 17/7/07. This amount was included in the FY 06/07 collection result because it was part of MobileMuster’s Old Phones New Trees initiative, where for every handset deposited at participating collection points between 21/5/07 and 30/6/07 a tree would be planted.
# Data quoted is for 2006/07 from the Access Economics 2008 “Australian Mobile Telecommunications Industry based on IBISWorld Report J7122 February 2008 Report.
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