Section 2: Mobile tourism

Activity

Students create a digital travel portfolio that includes:

Destination

• What type of tourist will you be?
• How will this influence your travel destination and decisions?
• Which locations will you visit?
• Why did you choose this location?

Travel arrangements

• How will you travel to your destination?
• How will you travel in this place?

Accommodation

• What type of accommodation will you stay in?
• Who owns the accommodation?

Activities

• List the experiences in which you will participate.
• What are your influences for doing these activities?

Food

• Where will you eat?
• Who owns these places?

Budget

• What is the cost of the transport, accommodation, food and activities

Planning reflection:

• List the apps you will use to plan your travel experiences.
• What online companies did you access to research and plan your travel experience?
• Where did you spend your money?
• How many of these places are owned and operated by locals and/or transnationals?

Impacts

• Identify how many people travel to this same destination annually.
• Identify negative and positive impacts of tourism in this place.
• Assess if tourism to this place is beneficial or detrimental.

Activity 1

View the graphs on Tourism on the Our World in Data website. Identify how tourism has changed over time and as a class brainstorm the factors that has led to this increase.

Investigate the role of social media on tourism patterns by completing the following activities:

1. View the websites of Instagram influencers such as Daniel Tran and Lauren Bath.
2. Read the National Geographic article that investigates how Instagram is changing travel and complete the following activities.
   Describe the role of an Insta influencer.
   Comment on the increase in tourist numbers in Trolltunga between 2009 and 2014.
   Identify and describe the problems places experience with large increases in tourism.
   Compare the ‘image and ideal’ sold to Trolltunga tourists to the reality of the experience.
   Explain what is meant by “Now you’re less than 10 clicks away from seeing an image on Instagram to purchasing a ticket to go there”.

Extension Activity 1

Inquiry question How is photography used to influence our tourist choices?

Take a photo in your local area and edit appropriately with the intention to promote visitation to this place.

1. Analyse the process taken during the selfie task. Consider the following questions:
   Why did you choose the location?
   What camera angles did you use and why?
   What editing features were used to maximise the image for a social media audience?
2. Assess the potential success of your photo.
   Do you believe you could influence your peers with the use of social media?
   How does the use of photography change our perceptions of places?
3. Create a short video answering the inquiry question.

Activity 1

View ABC’s Splash video ‘Attracting Chinese tourists south’.

1. Identify the contribution Chinese tourism brings to the Australian economy.
2. Describe the changes in Chinese visitor expectations when visiting Australia.
3. Consider strategies that tourist operators might employ to appeal to the rich and growing middle class in China.

View the GIGA selfie promotional video. Discuss, using visual thinking strategies, the following questions:

1. Identify the creators of the GIGA selfie campaign?
2. Identify the target market for the GIGA selfie campaign?
3. What is the perception of place the GIGA campaign wishes to promote?
4. In your opinion, how effective is this campaign?

Activity 2

View the Tourism Australia Corporate website and complete the following activities:

1. Locate ‘Our campaigns’ from the About menu and select a targeted campaign for investigation.
   Identify the key message of the campaign.
   Identify the group of people the campaign targets.
   Describe the strategies used in the campaign.
   Consider why Tourism Australia is targeting this group of people.
2. Read the infographic on the economic importance of tourism located on the Tourism Statistics page. Write a PEEL paragraph explaining why Australia promotes tourism.

Activity 1

Follow steps 1-3 to critically analyse several selected images.

1. Evaluate the image as a source of information.
   What was the purpose of the photo?
   Who was the intended audience?
   Has the photo been manipulated in some way?
   Is it useful as a source of information?
2. Identify and note observable features.
   What do you see?
   What objects or people are shown?
   What environment is shown?
   What action is taking place?
3. Make inferences.
   What activity is taking place?
   What impacts may occur from the activity?
   What are the social, economic and environmental impacts from the activity?

Activity 2

As a class, brainstorm the benefits that arise from both domestic and global tourism. To generate ideas, use visible thinking routines such as Question Starts or Circle of Viewpoints.

Create a T-chart on Tourism Pros and Cons.

Extension task

To assess the impacts of tourism, conduct a moving debate on the statement ‘Tourism benefits the world’.

1. Move to different sides of the room marked with agree and disagree.
2. Persuade others on either side of the argument with a different view, opinion and perspective.
3. Listen to viewpoints and move to different sides of the argument throughout the debate.

Activity 1

Activity 1 Read the following articles to deepen your understanding of the issues surrounding tourism in Trolltunga.

Why Norway is Teaching Travellers to Travel by Shannon Dell 2017.

Norway’s natural wonders ‘threatened by ill prepared tourists’ by Soo Kim 2016 The Telegraph.

1. Create a consequences chart outlining the impacts of tourism on Trolltunga.
2. Brainstorm solutions, using visible thinking strategies, for minimising these negative impacts from tourism.

Activity 2

Create a short video or animation that will spread awareness of a social or environmental impact on a place and strategies that lead to more sustainable practices.