This section explores the role of mobile technology in the tourism industry. Tourism provides countries with huge economic benefits providing export earnings, employment opportunities and investment. As a consequence, countries and regions actively promote tourism and are increasingly using mobile technology to do so.
Social media and mobile apps that inform today’s traveller are changing the face of tourism promotion, delivery and experience. Students will identify the factors that lead to changing tourism patterns. Identification of the growing influence of mobile technology and its social, economic and environmental impacts on places will be investigated through the geographical inquiry process.
This task requires students to plan a travel experience for one week to any destination in the world. Planning should utilise digital planning tools such as online maps, a full itinerary including travel methods, accommodation, food and activities. As a result of the planning students can assess their impacts on places by the choices they make. Student reflection on the inquiry allows for students to consider their own choices and actions when considering the challenges of changing patterns of tourism.
What role does information technology play in the tourism industry?
Are there potential problems or issues associated with mobile tourism?
Students create a digital travel portfolio that includes:
Students will examine the different types of tourism and the factors that account for the yearly increase in global tourist numbers. They will use visual thinking strategies to explore the factors that have led to changing tourism patterns. Students will investigate the role that mobile technology plays in the promotion of tourism on places and the impact this has on a country’s tourism industry.
For every group of travellers, the mobile phone is an essential item. It provides vital services and information for the traveller providing a safer, more efficient and economical experience. Increased leisure time, higher incomes, gap years, bucket lists and YOLO attitudes have increased travel opportunities.
View Hilarious Selfies.
View the graphs on Tourism on the Our World in Data website. Identify how tourism has changed over time and as a class brainstorm the factors that has led to this increase.
Investigate the role of social media on tourism patterns by completing the following activities:
Inquiry question How is photography used to influence our tourist choices?
Take a photo in your local area and edit appropriately with the intention to promote visitation to this place.
Students will examine the Australian tourism industry through statistics from the Tourism Australia website. The volume and income generated by tourism in Australia will be examined, the relationship between economic benefits and the approach to marketing Australia as a tourist destination will be explored. Students will identify the economic benefits tourism provides to people in places.
Tourism is one of Australia’s biggest export industries with international visitors spending billions every year in Australia. Tourism benefits Australia’s economy by providing employment and investment in both urban and rural areas. Tourists travel to Australia for its natural landscapes and wildlife, aquatic and coastal environments and food and wine. As digital technology advances, the use of the technology for promotion and as a tool for tourist experiences is evident for both businesses and individuals. Digital technology is influencing the way people make decisions. Places are affected by people’s choices and decisions.
Selfie tourism – GIGA selfie (1:58min).
View ABC’s Splash video ‘Attracting Chinese tourists south’.
View the GIGA selfie promotional video. Discuss, using visual thinking strategies, the following questions:
View the Tourism Australia Corporate website and complete the following activities:
Students will identify and evaluate the impacts of tourism on places. Students will examine visual representations to identify the impacts of tourism. To examine images students will identify the subject matter of the image, describe and make inferences about the image and evaluate the image as a source of reliable information. To interpret photographs is to practise the skill of asking questions.
Examining the impacts of tourism through visual representations provides students with the opportunity to analyse photographs as a source of geographical information. To stimulate student inquiry a search of negative tourist impacts will be conducted. Some images may be disturbing to some students so a slideshow should be prepared in advance.
Conduct an images search on your internet browser to view negative impacts of tourism or read the CNN article on the tourist attractions that are dying.
Follow steps 1-3 to critically analyse several selected images.
As a class, brainstorm the benefits that arise from both domestic and global tourism. To generate ideas, use visible thinking routines such as Question Starts or Circle of Viewpoints.
Create a T-chart on Tourism Pros and Cons.
To assess the impacts of tourism, conduct a moving debate on the statement ‘Tourism benefits the world’.
In this section students have explored the growing influence of information and communication technology in the tourism industry. Social, economic and environmental impacts have been examined and in this final lesson students will revisit Trolltunga in Norway to consider strategies to achieve sustainability for the future. Through the inquiry students develop dispositions that enable them to reflect on their choices and feel empowered to advocate for change.
Social media plays a significant role in the promotion of tourist destinations and has changed tourist patterns globally. Solutions for sustainable tourism into the future is the responsibility of many including individual choices.
View the video Take an Isolated Selfie While Hundreds of Tourists Wait (1:05min).
Activity 1 Read the following articles to deepen your understanding of the issues surrounding tourism in Trolltunga.
Why Norway is Teaching Travellers to Travel by Shannon Dell 2017.
Norway’s natural wonders ‘threatened by ill prepared tourists’ by Soo Kim 2016 The Telegraph.
Create a short video or animation that will spread awareness of a social or environmental impact on a place and strategies that lead to more sustainable practices.