MobileMuster targets young adults in new campaign

MobileMuster’s latest campaign has just gone live!

The campaign was built around data that showed younger audiences are more likely to be holding onto 2 or more broken phones, and didn’t know what to do with them. We created a simple campaign message that encourages people to let go of their old devices, and give them a proper send-off by recycling them with MobileMuster.

You’ll be able to see our message across Meta platforms, TikTok, YouTube, Binge, and on busses, bus stops and in Westfield centres across October and November 2023.

The video here is our full 60 second brand video, created by the wonderful team at Vidico. Additional creative was developed by Aer Design, and media sorted by Benedictus Media. A massive thank you to everyone involved in getting this campaign live. 👏 🎊